End OF ATI?

Just a few days ago, AMD and ATI has finalized the deal that would merge two companies. But as of now nobody can really say what AMD's plans for ATI is. Some say that AMD will definitely integrate a GPU chip into it's CPU chip. Some say that they'd better let ATI do their business and keep the "openess" of the AMD systems that has made AMD popular because this will still generate revenue for the company.

If AMD decides to integrate ATI to its chip, this could be a good thing for ATI rival Nvidia, this is because, as we all know there are only 2 leading GPU makers, and if this happens Nvidia will have a much bigger share (something close to monopoly i think) in the stand-alone GPU business. If such will happen, Intel's GPU controller for laptops will have an instant rival.

In my opinion, AMD is better off if it just let ATI do it's own thing. This will still generate revenue for the company, also AMD could also test the waters by introducing some CPU model that would have an integrated GPU controller. AMD just might pull this kind of stunt off.

So, how would an Chip with integrated GPU controller benefit us users? well, for gamer and PC enthusiast this will mean better graphics for gaming, higher frames per minute rate and better video rendering. This kind of move will definitely be something to look forward to. But how AMD will do this is quite unclear. As of Now.

Does Intel need to worry about this move? I'd say no, well not yet. Intel also has this kind of technology, but it seems to me that they have not really perfected this technology, and so is AMD. But as AMD's reputation would show, they can easily develop and perfect such a technology; specially now that the pressure to produce a better chip is on the AMD side.

Whatever AMD will do to ATI will definitely affect not only AMD users but also Intel users indirectly. But this is definitely an interesting development to follow.